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Taptastic Games

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Reply with quote  #1 
Hi to all, this is my first post here so please have mercy with me [wink]

I have my first Game Chased - Flight or Fight published about a month a ago. And my new game Freaky Blocks is released for nearly a week. Both games are made with Unity and are quite good in my opinion.

In Chased I added following Add-Solutions:
AdMob - (deleted it again, as google play services stopped working)

UnityAds - However, I only managed to have skipable videos
UnityAds.png 

AdColony - unskipable Videos, nice Dashboard
AdColony.png
 

AdBuddiz - Static Interstitials
AdBuddiz.png 

And last week I added to my new Game Freaky Blocks and today to our older game Chased (Chart belongs to Freaky Blocks)
Chartboost.png 
So let me compare this Ad Solutions to you:
  • Chartboost and AdColony have the best Dashboards and get updated with only ~hour delay. UnityAds and AdBuddiz have worse Dashboards with less information. UnityAds updates the data also with an hour delay and AdBuddiz only once per day (I often stay awake for the 2 pm update)
  • AdBuddiz was the easiest to implement (5 minutes), all others worked too after an hour of implementing
  • Chartboost and UnityAds lets you configure the genre of the games you want to show, AdColony and AdBuddiz only lets you set the age of the target group


Now to the exciting part, how much money do they make?
  • AdBuddiz needs to have some hundred impressions before they start showing ecpm, but than they have an ecpm of 1-2$ (so you get around 1 cent per 10 views). However the interstials are less interrupting the game and can be showen more often therefor. The Ads are not of such a high quality und get repetetive faster (maybe the will find more new partners soon), so Installs are less likely (2 Installs after 3500 Views)
  • I only received earning from UnityAds installs, the videos have a rather low quality
  • AdColony has the best video quality with its hd videos, but only pays 0.5 ecpm per completed view (it starts with 1 ecpm at first view and goes down to 0 ecpm when you watched some videos without downloading something). When all videos showen AdColony stops sending videos and you should swap to another Ad Solution.
  • Chartboost has the greatest ecpm of completed videos with about 5 ecpm, however they only pay 1 cent for an download so you just have to show them. As I made the videos skipable the ecpm went down to 0, even when the videos got watched completly I did not receive earnings, so I put them back to unskipable. The interstitials are the complete opposite: They only pay per Install and not when showen (for me it was the case, if you experienced something else please comment here). As you can set the minimum price for pay at install, this also works pretty well.
  • All of them pay around 2$ per Install (excepts for the Chartboost Videos)

My total current ecpm so far (they are still waving a lot and I need to show more ads to have more solid numbers:
With Chartboost I have an ecpm of 5$, AdColony is at 4$, for UnityAds I calculated about 6$ ecpm and AdBuddiz has 1.3$ ecpm (which is also ok because its lets interruptive than videos)

Conclusion:
I am totally happy with the combination of all 4 Ad Solutions inside my Game Chased (Freaky Blocks only uses Chartboost by now) and I will not stop using any of them by now. Having this 4 differant Ads gives my users the greatest variety of ads and have I have the biggest chance that the user klicks or installs any of them. I like Chartboost and AdColony for the great Information they give me, AdBuddiz because it is so simple and the skipable videos of UnityAds are also a benefit to my game.

PS: I used to have videos only showen as a reward for players, honoring that with coins, but that has brought nothing (less than 1% videos, compared to games played), so I started showing videos today also after game is over and this increased my income pretty much (You can see it in the AdColony graph, the estimated rising - even while the day is only half over)

This was my first post, so I am happy about any comments if this post was helpful or what I could do better next time. If anyone would consider downloading and rating my games, that would help me a lot aswell [wink] and you could also examine how I implemented the differant Ads in my Game. I would also post an update than, if you are interested.


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bestgamesstudios

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Reply with quote  #2 
Welcome Taptastic Games!
Wow, an insightful, unbiased well-written comparison of ad networks complete with images - you'll fit in great here [smile]
-Yuriy

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Taptastic Games

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Reply with quote  #3 
Update:

Numbers last week (19-25.07):

About 100 Player Daily:

Unity Ads:
Revenue: 5,24
1356 Videos started => 3,86 ECPM
273 Videos finished => 19,19 ECPM

AdBuddiz:
Revenue: 0,99
Interstitials shown: 2869 => 0,34 ECPM

AdColony:
Revenue: 2,71
Completed Videos: 1076 =>2,10 ECPM

Chartboost:
Revenue: 0,07
Interstitials showen: 573; Clicks: 74 Installs: 0 => 0,12 ECPM
Revenue: 1,03
Videos: showen: 140; Clicks: 11; Installs: 0 => 7,34 ECPM
Total: Revenue: 1,10 => ECPM 1,54

So UnityAds performed best last week, even with Videos being skipable (although I think the revenue would not have been much higher, if I had showen more UnityAds videos). AdColony and AdBuddiz have been quite dissapointing. And Chartboost only performed well on Videos, but I still want to investigate in static Interstititials further, because one Install for 2,00 would have raised the ECPM from 0,12 to 3,70.

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Deviant Pixels

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Reply with quote  #4 
Thanks for the info!
I'm currently using startapp and unity ads, and was thinking of including adbuddiz , now i think i'll put it on hold..

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risbogames

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Reply with quote  #5 
Quote:
Originally Posted by Taptastic Games
  

  • Chartboost has the greatest ecpm of completed videos with about 5 ecpm, however they only pay 1 cent for an download so you just have to show them. As I made the videos skipable the ecpm went down to 0, even when the videos got watched completly I did not receive earnings, so I put them back to unskipable. The interstitials are the complete opposite: They only pay per Install and not when showen (for me it was the case, if you experienced something else please comment here). As you can set the minimum price for pay at install, this also works pretty well.
  • All of them pay around 2$ per Install (excepts for the Chartboost Videos)

Chartboost want pay for installs if you click on a completed video and install this game, you wrote they pay 0.01$ for a download! Not download they pay for watching the video the same is with rewarded videos. They pay per click to but not so much installs most. You can get sometimes up to 20$ per install cos new developers setup there campaigns wrong and then such things happen, you can see proofs on this forum from our members. 

Good luck with your games!
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Jonathan

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Reply with quote  #6 

Quote:
Originally Posted by Taptastic Games
Hi to all, this is my first post here so please have mercy with me [wink]

Hello Tapstatic Games,

I am Jonathan and work for AdBuddiz.

First, I am glad that you liked the simplicity of the SDK integration. 

Second, I profit from this post to tell you a bit more about how our system works and explain why it's not really possible to evaluate our performance with such a low number of impressions. (less than 4000 in total) We have 500 campaigns running at any given time. Many of those are paying each time your users install their advertised app. We have an algorithm that learns automatically the specificities of each of our partner apps and adjust the visibility of each campaign in them to maximize the revenues of our publishers. As a result, we need a minimum of data to do that and therefore impressions.

Third, I would like to let you know that our latest SDK proposes CPM campaigns in addition to CPI campaigns. This is quite a revolution in the industry and has a great impact on the revenues of our publishers[smile] I encourage you to test it. 

Feel free to reach out on my inbox if you have any questions.

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Jonathan

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Reply with quote  #7 

Quote:
Originally Posted by Deviant Pixels
Thanks for the info!
I'm currently using startapp and unity ads, and was thinking of including adbuddiz , now i think i'll put it on hold..

Hi Deviant Pixel, 

I am Jonathan and I work for AdBuddiz. In my previous post, I highlight some elements that should interest you regarding AdBuddiz. 

In particular, 'I would like to let you know that our latest SDK proposes CPM campaigns in addition to CPI campaigns. This is quite a revolution in the industry and has a great impact on the revenues of our publishers[smile]"

We differentiate ourselves from the other companies you mentioned by the fact that we work hard to propose ads with really nice visuals.

I hope it helps.    

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Deviant Pixels

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Reply with quote  #8 
Quote:
Originally Posted by Jonathan

Hi Deviant Pixel, 

I am Jonathan and I work for AdBuddiz. In my previous post, I highlight some elements that should interest you regarding AdBuddiz. 

In particular, 'I would like to let you know that our latest SDK proposes CPM campaigns in addition to CPI campaigns. This is quite a revolution in the industry and has a great impact on the revenues of our publishers[smile]"

We differentiate ourselves from the other companies you mentioned by the fact that we work hard to propose ads with really nice visuals.

I hope it helps.    



Well, Jonathan, I admire your persistence, (been reading a lot of your posts in multiple forums) [smile] and you really got me curious about your ads quality, i find that very important.
StartApp is so far my best experience with interstitial ads and getting paid, but they tend to repeat a lot of the same ads and they also use those " got virus" ads  which i personally abominate, Also ditched Admob because of those virus ads.
Chartboost had the most good looking ads, but unfortunatly for me never generated much $$.

So yeah i'll definitely try AdBuddiz, and see how it goes .

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Jonathan

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Reply with quote  #9 



Well, Jonathan, I admire your persistence, (been reading a lot of your posts in multiple forums) [smile] and you really got me curious about your ads quality, i find that very important.


Thanks Deviant Pixel [smile]
It's always nice to read such feedback. 

Feel free to reach out if you have any questions. 

Have a great week end ahead

 

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Jonathan

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Reply with quote  #10 

Quote:
Originally Posted by Deviant Pixels
Quote:
Originally Posted by Jonathan

Hi Deviant Pixel, 

I am Jonathan and I work for AdBuddiz. In my previous post, I highlight some elements that should interest you regarding AdBuddiz. 

In particular, 'I would like to let you know that our latest SDK proposes CPM campaigns in addition to CPI campaigns. This is quite a revolution in the industry and has a great impact on the revenues of our publishers[smile]"

We differentiate ourselves from the other companies you mentioned by the fact that we work hard to propose ads with really nice visuals.

I hope it helps.    

Thanks Deviant Pixel [smile]
It's always nice to read such feedback. 

Feel free to reach out if you have any questions. 

Have a great week end ahead

 

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