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bestgamesstudios

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Greetings! I've been wondering this for a while: according to most sources, several thousand games are released on Google Play each and every day, my question is: how can this be?  Unfortunately, there is no way that I know of to see the full list of games ( just the popular new games show up ) - I'm really wondering what all those games are, so are they all so bad at ASO that they drown in some void never to be seen? My guess is probably: they definitely aren't in the categories of games that I'm making, so my guess is they are mostly either reskins of mostly 2D games, or games made by inexperienced people ( or indeed, quality games made by outsourcing studios which are ordered by inexperienced people who don't know about ASO).

Personally, I've witnessed this myself countless times back when I was working at my old job: people would pay 5k-10k USD for apps, which would then get maybe 500-1000 downloads tops ( sometimes much less)

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mobidus

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Reply with quote  #2 
Well, according to this source from Dec '16 to June '17 the difference is 400k apps. That roughly equates to 2200+ apps a day. Fortunately for us that aren't all apps that fit our category (games) but still, it is a huge number nonetheless.

As for your question, are people really that bad at ASO? I think a different question should be asked: What is the value of ASO these days given those (insane) numbers?  Yes I can put up a trailer, a proper description with repeating keywords, a fancy icon and screenshots, but what is all that worth if I cant beat the numbers? I'm competing against hundreds of apps that have tens, hundreds of thousands of downloads and more. Just yesterday someone on Twitter celebrated a 1000 downloads. I tried searching for his game but with the name alone I could not find it, it just would not appear in the list. Granted it wasn't a very original name, but on the other hand, there were lots of apps listed that (seemingly) had nothing to do with my query either. Perhaps more creativity is in order, but how bad is it when you cannot even search for an app's name?

If you ask me there's much more value in a good marketing machine. Twitter, facebook, youtubers whatever, anything that gets people to your app from outside the store.
I truly hope I'm wrong here, but if you just rely on GP search, your app is pretty much doomed.


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Martin

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Reply with quote  #3 
I find that ASO has very little impact these days on google play. To be honest I don't put much time in to it anymore because for the past year or so its not really gotten us anywhere. 

I think with all the new games added to the store they just fall in to obscurity and go below the max number of listings in a search which is 250.

Recently our games on google play only get about 1 to 2 downloads per day. We only have one of our older games which does a few hundred per day. And to think that its a free game too :s Gone are the good old app store days lol.

Martin
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