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bond

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Reply with quote  #1 
Hi guys,

First time here.
Hope to learn a lot and share also my experiences.
I'm finishing a small game and wondering what's the best way to put some ads and making it enjoyable for the players.

Basically the game as levels, each taking about 20secs to get through. At the end of each level there's a windows showing the current score, best score and continue/menu buttons.
Player can lose a life if it hit/misses some objects and can gain a life when collecting some object.

Now can someone share some ideas on how to best monetize it?
Was looking at heyzap mediation but don't know if it's really good.
Game is done using unity and initially for android.
Thanks. 
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Hello World v.2

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Reply with quote  #2 
Quote:
Originally Posted by bond
Hi guys,

First time here.
Hope to learn a lot and share also my experiences.
I'm finishing a small game and wondering what's the best way to put some ads and making it enjoyable for the players.

Basically the game as levels, each taking about 20secs to get through. At the end of each level there's a windows showing the current score, best score and continue/menu buttons.
Player can lose a life if it hit/misses some objects and can gain a life when collecting some object.

Now can someone share some ideas on how to best monetize it?
Was looking at heyzap mediation but don't know if it's really good.
Game is done using unity and initially for android.
Thanks. 


Hey and welcome to the forum [smile]

I would place one interstitial ad when the player wants to continue after the scoreboard to the next level.
Also i would implement a rewarded ad option, so if he doesnt gain a life, he can get it for watching a short ad.
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bond

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Posts: 22
Reply with quote  #3 
Hi,
What about banner ads? Is it feasible? I'm trying to figure it out when and if to implement banner ads but can't seem to reach a conclusion.
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Hello World v.2

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Reply with quote  #4 
Quote:
Originally Posted by bond
Hi, What about banner ads? Is it feasible? I'm trying to figure it out when and if to implement banner ads but can't seem to reach a conclusion.


It really depents on your game if you should implement banner ads or not.
Sometimes they are just too annoying for the player to have them in there while playing.
Also they give less revenue then interstitial ads.
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bond

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Posts: 22
Reply with quote  #5 
Quote:
Originally Posted by Hello World v.2


It really depents on your game if you should implement banner ads or not.
Sometimes they are just too annoying for the player to have them in there while playing.
Also they give less revenue then interstitial ads.


Yeah, it depends on the game type but when to implement it? What kind of games would be good for banners?

Also any experience with heyzap mediation?What's recommended for mediation?
Sorry for all this questions but my experience is only with apps, games are a new territory for me.
Thanks.
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mmgames

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Reply with quote  #6 
Hey bond,

I would recommend classic startup (at the title/main menu) scene + gameover combo.
I've been using this setup for long time and it has proven to be solid [smile]

Besides static interstitials, you can experiment with showing video interstitials (not rewarded) at startup. (But you may add some frequency constraints like 2 ads per hour or so) Very good if you have decent BootUps ( or better DAU , daily active users)
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bond

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Reply with quote  #7 
Quote:
Originally Posted by mmgames
Hey bond,

I would recommend classic startup (at the title/main menu) scene + gameover combo.
I've been using this setup for long time and it has proven to be solid [smile]

Besides static interstitials, you can experiment with showing video interstitials (not rewarded) at startup. (But you may add some frequency constraints like 2 ads per hour or so) Very good if you have decent BootUps ( or better DAU , daily active users)


Thanks.
Do you think an ad at exit would be too much?

As for the videos ad at startup, do you agree that it would be better to do those once the game as some traction?

Does anyone know some unity ad scripts where we can have several options(time and other) and change them according to our preference/game?
Just trying to save some time implementing all those variations
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mmgames

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Reply with quote  #8 
You can also show ad at startup/mainmenu scene whenever user goes back to that scene. It can be thought as exit ad in some sense.
But it really depends on your game.

As i said, video ads are good if you have fairly good user base. (if you are paid for completed views)

If you're using chartboost you can experiment with frequency and ad locations in the dashboard app settings page.

But you should really experiment yourself [wink]
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bond

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Reply with quote  #9 
Quote:
Originally Posted by mmgames
You can also show ad at startup/mainmenu scene whenever user goes back to that scene. It can be thought as exit ad in some sense.
But it really depends on your game.

As i said, video ads are good if you have fairly good user base. (if you are paid for completed views)

If you're using chartboost you can experiment with frequency and ad locations in the dashboard app settings page.

But you should really experiment yourself [wink]


I see. Thanks for your help. Will try to implement this and see how it goes.

And what about mediation? Anyone using? Some advice on that front?
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Grumpy

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Reply with quote  #10 
I agree with mmgames, it's often best to just try different things and work out what works for you and your games.

It depends so much on your app and how you want to monetise players - if you want to retain your player base by offering a better game experience, I would recommend using rewarded video ads and maybe only the occasional interstitial, perhaps banner ads if they aren't going to be too intrusive. Nothing at the start. This approach only really works if your game has depth and I would suggest if you go down this route that you also include in-app purchases. This way you can still make quite good money even with low downloads as each player who downloads and sticks to your game, slowly makes you money.

Another strategy is to bombard the user with interstitial and video ads and hope they install one of the advertised games gaining you a chunk of cash every time this happens. This approach might be better if your game is smaller (maybe a one screen game). However, I think it only really works well with large downloads. I've had little success with this approach, as I find games struggle to get enough traction and good ratings to get enough downloads to make money, but others have found this very successful.
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bond

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Reply with quote  #11 
Thanks for taking the time to answer.
I agree that I need to experiment as every game is different. I just wanted to get a feeling of how things are going so I can do a better job from the get go.

Will try all the suggestions you guys gave me here and see what does well.

One thing that no one as answered has to do mediation [smile]. Do you guys use it? Is it worth it?
I've just registered for heyzap but I would like to have some feedback on how you guys feel about this.
Thanks
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Grumpy

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Reply with quote  #12 
Yeah that makes sense.

I haven't used mediation, but I see it more and more in big games (or if they aren't using mediation they're building their own mediation into the app), so I'm guessing it does work. The real problem with ad networks is that one might give great ECPMs right now, but in a few months time it might all change - and most developers don't have the time to constantly change their apps to go to the highest paying ad networks. A bit like how insurance companies can jack up your premiums, hoping you can't be bothered to switch (only here switching is more work than phoning a company especially if you have lots of apps). Mediation, in theory, solves this problem.

So, yeah, I would defo look into it if I was you, in fact I might make that a job for me next month.
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bond

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Reply with quote  #13 
I used mediation a long time ago on my apps but I've been out of the loop for some time and just wanted to know how this is going for games.
Will try to implement it and see how it goes.
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kidgames

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Reply with quote  #14 
I'm using heyzap as mediation. Very simple to integrate.
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bond

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Reply with quote  #15 
Quote:
Originally Posted by kidgames
I'm using heyzap as mediation. Very simple to integrate.


How is it working for you?
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