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Martin

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Reply with quote  #1 
Hey guys. I came across this interesting article from Carter at bluecloudsolutions about ASO. I think the main point about not targeting heavy traffic keywords is true. If a game ranks anywhere below position 10 for a search then its unlikely to get any downloads from that search.

Another point I would add is that you should try to target searches where the game doesn't already exist, or target general searches. For example, don't target 'minecraft story' as your search because that game already exists, so its unlikely that users will browse down the search results to find another game.

Here's the link to the full article or you can read below:
http://www.bluecloudsolutions.com/blog/app-store-keyword-optimization



If you’re going through the trouble of developing apps, of course you want them to be downloaded – that’s the whole point, right? If you want your apps to have some traction in the app store, then you need to be aware of app store keyword optimization – generally referred to as ASO (app store optimization).

So, what does that mean?

Like a website or blog post, selecting the keywords you associate with your app is a key component of ensuring that would-be downloaders can find your product in the first place. Unfortunately, most people approach this critical step all wrong…

THE BIGGEST LIE ABOUT ASO

Unfortunately, many people buy into a big misconception about ASO, and by doing so, sacrifice a ton of traffic (and with it, plenty of money). It’s a common mistake preached by plenty of SEO and ASO gurus who don’t quite know what they’re talking about, and when up-and-comers buy into it hook, line, and sinker… They’re only hurting themselves in the long wrong.

This big lie? That you should always be shooting for the highest traffic, most popular keywords.

This mistake is understandable – people want that one BIG keyword that’s going to pull in huge traffic, but ASO just doesn’t work like that. While you may, at a glance, think that the highest search rates are going to be the best keywords for you app, the reality is that these same keywords are also commanding the fiercest competition.

Not only does higher competition mean that more apps are vying for the same traffic – it also means that you’ll likely be going up against much bigger players in the industry – who may have bigger budgets, better reputations, longer history in “the game,” and so on. It’s practically volunteering to be outgunned.

If a particular keyword is getting a million searches every month, that’s great! However, if you’re going to rank, for example, 350th in the list of apps associated with that keyword, you’re going to be so buried in the list that those million searches will likely still never see – much less download – the app you’re trying to rank with.

THE SOLUTION: THE RIGHT KEYWORDS FOR YOU

You simply aren’t going to be able to compete with the “big dogs” out there – at least not until you become a big dog yourself. You do, however, still need to make money… but how?

The real solution is to rethink your approach to keywords. Instead of looking for that top performer, look for keywords and phrases that can be the top performer for you. You want to home in on the keywords that are actually going to earn you traffic – and even more importantly, earn you downloads.

To do this, look for “long tail” keywords that are extremely descriptive of your particular app. It can’t just be a loose, semi-accurate relationship between your app and your chosen keywords. Doing that will just disappoint your traffic – and fail to draw any downloads. When searching and testing for keywords, keep this in mind: for true ASO, your keywords need to be download relevant.

It’s critical to remember that ranking is just as important (if not more) than the most popular search terms. If you rank in the top 5 for a term with a hundred searches per month, that’s still an awful lot more visible than 350th and a million searches per month. Sure, a million searches is a TON of traffic, but your visibility is about relativity – not just volume. It’s important to look at the raw number of searches a keyword or phrase is receiving, but far too many people overlook the most important component.

When you research keywords, look beyond the traffic/search score and focus your energy on RANK.

WHAT’S NEXT?

Make sure you’re using a keyword tool like App Annie or MobileAction (or plenty of others) t0 get the most out of your ASO efforts. These tools will tell you directly where you stand to rank for a particular keyword… But you’ve still got to come up with the keywords in the first place!

Only you can know your app’s target audience, but fortunately, with these tools, you can just brainstorm keywords (particularly less common, “long tail” keywords and phrases) and run them through your ASO tools to look for a good match. Think creatively, and remember that it MUST be totally relevant to your unique app.

For an added edge, Bluecloud Solutions offers an ASO Mastery Course in Bluecloud Select. This short course is perfect if you want to dig deeper into ASO, covering far more aspects of app store optimization than just keywords. It’s available for immediate download – check it out here!

I hope your app development is going well, and that these tips help you get you get more traffic, more downloads, and a more powerful approach to ASO. See you next time!

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skyezeno

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Reply with quote  #2 
Quote:
Originally Posted by Martin
Hey guys. I came across this interesting article from Carter at bluecloudsolutions about ASO. I think the main point about not targeting heavy traffic keywords is true. If a game ranks anywhere below position 10 for a search then its unlikely to get any downloads from that search.

Another point I would add is that you should try to target searches where the game doesn't already exist, or target general searches. For example, don't target 'minecraft story' as your search because that game already exists, so its unlikely that users will browse down the search results to find another game.

Here's the link to the full article or you can read below:
http://www.bluecloudsolutions.com/blog/app-store-keyword-optimization



If you’re going through the trouble of developing apps, of course you want them to be downloaded – that’s the whole point, right? If you want your apps to have some traction in the app store, then you need to be aware of app store keyword optimization – generally referred to as ASO (app store optimization).

So, what does that mean?

Like a website or blog post, selecting the keywords you associate with your app is a key component of ensuring that would-be downloaders can find your product in the first place. Unfortunately, most people approach this critical step all wrong…

THE BIGGEST LIE ABOUT ASO

Unfortunately, many people buy into a big misconception about ASO, and by doing so, sacrifice a ton of traffic (and with it, plenty of money). It’s a common mistake preached by plenty of SEO and ASO gurus who don’t quite know what they’re talking about, and when up-and-comers buy into it hook, line, and sinker… They’re only hurting themselves in the long wrong.

This big lie? That you should always be shooting for the highest traffic, most popular keywords.

This mistake is understandable – people want that one BIG keyword that’s going to pull in huge traffic, but ASO just doesn’t work like that. While you may, at a glance, think that the highest search rates are going to be the best keywords for you app, the reality is that these same keywords are also commanding the fiercest competition.

Not only does higher competition mean that more apps are vying for the same traffic – it also means that you’ll likely be going up against much bigger players in the industry – who may have bigger budgets, better reputations, longer history in “the game,” and so on. It’s practically volunteering to be outgunned.

If a particular keyword is getting a million searches every month, that’s great! However, if you’re going to rank, for example, 350th in the list of apps associated with that keyword, you’re going to be so buried in the list that those million searches will likely still never see – much less download – the app you’re trying to rank with.

THE SOLUTION: THE RIGHT KEYWORDS FOR YOU

You simply aren’t going to be able to compete with the “big dogs” out there – at least not until you become a big dog yourself. You do, however, still need to make money… but how?

The real solution is to rethink your approach to keywords. Instead of looking for that top performer, look for keywords and phrases that can be the top performer for you. You want to home in on the keywords that are actually going to earn you traffic – and even more importantly, earn you downloads.

To do this, look for “long tail” keywords that are extremely descriptive of your particular app. It can’t just be a loose, semi-accurate relationship between your app and your chosen keywords. Doing that will just disappoint your traffic – and fail to draw any downloads. When searching and testing for keywords, keep this in mind: for true ASO, your keywords need to be download relevant.

It’s critical to remember that ranking is just as important (if not more) than the most popular search terms. If you rank in the top 5 for a term with a hundred searches per month, that’s still an awful lot more visible than 350th and a million searches per month. Sure, a million searches is a TON of traffic, but your visibility is about relativity – not just volume. It’s important to look at the raw number of searches a keyword or phrase is receiving, but far too many people overlook the most important component.

When you research keywords, look beyond the traffic/search score and focus your energy on RANK.

WHAT’S NEXT?

Make sure you’re using a keyword tool like App Annie or MobileAction (or plenty of others) t0 get the most out of your ASO efforts. These tools will tell you directly where you stand to rank for a particular keyword… But you’ve still got to come up with the keywords in the first place!

Only you can know your app’s target audience, but fortunately, with these tools, you can just brainstorm keywords (particularly less common, “long tail” keywords and phrases) and run them through your ASO tools to look for a good match. Think creatively, and remember that it MUST be totally relevant to your unique app.

For an added edge, Bluecloud Solutions offers an ASO Mastery Course in Bluecloud Select. This short course is perfect if you want to dig deeper into ASO, covering far more aspects of app store optimization than just keywords. It’s available for immediate download – check it out here!

I hope your app development is going well, and that these tips help you get you get more traffic, more downloads, and a more powerful approach to ASO. See you next time!



wow, nice article, i apologize cause this was the kind of thing i promised to be doing earlier but i have been very busy working on something for myself and the community (will post update soon) . just a few days away from the forum seems like a year to me. lol.
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Martin

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Reply with quote  #3 
hey Skyezeno. No problem at all [smile] Looking forward to your post. ASO is still super tough and so getting as much info as possible is important.

catch up soon
Martin
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ReviewApp4U

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Reply with quote  #4 
I agree with your opinion.
ASO is a tough task for app developers to do.
What's more,choose right Keyword is extremely important to increase the downloads and rankings of your app.

Start by brainstorming to find the most appropriate keywords for your app. You have a new app and it doesn’t have the traffic as its competitors. So make sure that your initial focus should be on finding the ‘download’ keywords. People search for such keywords for downloading the app.

Avoid keywords which are generic. You should also use long-tail key phrases. Besides brainstorming, you should also use a keyword research tool to find the best performing keywords for your app. It is important to maintain a record of each keyword’s performance. The following points should be recorded about your keywords:

  • Traffic
  • Ranking difficulty

Keyword Metrics: Also make sure to get metrics against each keyword. Keyword research and optimization is a continuous process and this data will help you find and change keywords that deliver the best-possible results.

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ASOtop1

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Reply with quote  #5 
ASOtop1 can optimize your apps to #1 in App Store search results and get you more organic traffic via app store optimization.
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XdebugX

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Reply with quote  #6 
Quote:
Originally Posted by ASOtop1
ASOtop1 can optimize your apps to #1 in App Store search results and get you more organic traffic via app store optimization.


Ok guys, this is why spam has to be dealt with before it gets out of control. You let these guys spam every post with their aso businesses or stolen source codes ($10,000 worth bluecloud/code canyon for $5) or just random bullcrap posts with links to shady websites and they never stop. If you warn one of them they either make a new account to spam some more or maybe it's just another aso business spamming next. If it continues, I'm just going to start banning these types of users on the first or second post or so.
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javaexp

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Reply with quote  #7 
oh xdebugx is moderator. bro just delete his post. I hope there is an easy delete button on the forum so when you are reading the forum, you can press delete button and the post by the spammer is gone.
If repeated 5-6 times, time to ban the spammer.

Totally support your idea of dealing with the spam.

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XdebugX

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Reply with quote  #8 
Quote:
Originally Posted by javaexp
oh xdebugx is moderator. bro just delete his post. I hope there is an easy delete button on the forum so when you are reading the forum, you can press delete button and the post by the spammer is gone.
If repeated 5-6 times, time to ban the spammer.

Totally support your idea of dealing with the spam.


Thanks Javaexp, I know you from some older forums and the spammers have ruined those. We need to not let that happen here.
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Martin

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Reply with quote  #9 
Hey guys. 

Thanks for the ongoing moderation XdebugX and supporting the forum. Big thumbs up [smile]

Martin
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XdebugX

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Reply with quote  #10 
Quote:
Originally Posted by Martin
Hey guys. 

Thanks for the ongoing moderation XdebugX and supporting the forum. Big thumbs up [smile]

Martin


Thanks for providing this forum Martin. It's a valuable thing to me and I'm glad to help moderate.
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Martin

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Reply with quote  #11 
[smile]
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bestgamesstudios

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Reply with quote  #12 
thanks guys for keeping the forums tidy!
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