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Martin

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Reply with quote  #1 
Hey all. Just sharing this message I got from apple today. Im guessing it went out to every developer.

Martin


Dear Developer,

We love helping customers discover innovative, useful, and exciting apps on the App Store. With more than 2 million apps available and around 100,000 new and updated apps submitted each week, there’s something for everyone. To make it easier for customers to find great apps that fit their needs, we’re implementing two suggestions from the developer community starting September 7, 2016.

Quality Apps
Quality is extremely important to us. We know that many of you work hard to build innovative apps and update your apps on the App Store with new content and features. However, there are also apps on the App Store that no longer function as intended or follow current review guidelines, and others which have not been supported with compatibility updates for a long time. We are implementing an ongoing process of evaluating apps for these issues, notifying their developers, and removing problematic and abandoned apps from the App Store.

Shorter App Names
Search is one of the most frequently used methods for customers to discover and download apps from the App Store. In hopes of influencing search results, some developers have used extremely long app names which include descriptions and terms not directly related to their app. These long names are not fully displayed on the App Store and provide no user value. App names you submit in iTunes Connect for new apps and updates will now be limited to no longer than 50 characters. You can learn more about creating effective app names, as well as icons, keywords, screenshots, and descriptions, by reading the App Store Product Page.

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KewlieoGames

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Reply with quote  #2 
Yeah I got this email, only really skimmed through it at the time but it's really something that Apple should of done a while ago! Hopefully it'll help us guys start to get more downloads [smile]
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Crichton333

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Reply with quote  #3 
I wonder how long it will take them to go through millions of apps by hand as they dont use autoban bots like Google.
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asktolik

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Reply with quote  #4 
Thanks for sharing! I wrote about this and how it will affect to ASO and other stuff (my personal oppinion)
If anyone is interested, you can read it here


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Crichton333

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Reply with quote  #5 
Any long tail keyword tool is still the way to go.
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Martin

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Reply with quote  #6 
Yeah they should have done this a long time ago. Im curious how it will affect revenue though because we have some games which have been on the store for about 5 years now. Will those be removed is the question.

Martin
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KewlieoGames

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Reply with quote  #7 
I don't think that they will manually search and test each app and game one by one. They will have a bot that will go through each apps/games data to see when it was last updated, last downloaded, last time developer logged in etc to narrow down the results that they need to check.

I would say as long as your app/game is still getting active downloads and you are still active they should be alright.
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javaexp

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Reply with quote  #8 
No
- many apps don't launch at all on new ios version
- even when they launch, their core feature or game play does not work
- many have UI rendering issue on bigger screens like 6s and 6s+
- then there are apps/games which do work but have some minor issue like gamecenter/IAP not working

there are so many combinations which apple needs to cover here. i want all my competitor apps to be removed haha.

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Crichton333

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Reply with quote  #9 
Quote:
Originally Posted by javaexp
No
- many apps don't launch at all on new ios version
- even when they launch, their core feature or game play does not work
- many have UI rendering issue on bigger screens like 6s and 6s+
- then there are apps/games which do work but have some minor issue like gamecenter/IAP not working

there are so many combinations which apple needs to cover here. i want all my competitor apps to be removed haha.


The main question is how are those old non working apps still competitive and rank better even above a simple but working app.

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