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matrixreal

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Reply with quote  #1 
hello guys
any simple tutorial on how to create cpc and cpi publishing compaign using chartboost ?
thanks
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matrixreal

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Reply with quote  #2 
o one reply here ? [confused]
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bestgamesstudios

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Reply with quote  #3 
Hi Matrixreal! Are you sure this option exists? maybe contact chartboost to ask, but I think this option isn't available
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Supercode

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Reply with quote  #4 
Last year I made one campaign in CB for one game.
it was more like an experiment, as I knew it will not bring me back my money.

$164 - money I spent on campaign
$ 35 - money I earned during campaign time
174224 - impressions my ad get
19571 - clicks on my ad
116 - installs of my game from this campaign

In the first day 10/13 I made CPC (cost per click) campaign, but it resulted in very expensive install cost - $6.73 for each install.
next days I made CPI (cost per install) campaigns and it was much better.
At the start my bid was $1.00, and I get 30 instals for that price.
But every next day it was harder to get installs for that price and I was bidding more - $1.2, $1.4.... and last day my bid was $2.01 but I maneged to get only 15 installs that day.
Conclusion is, that Chartboost algorithm is adapting to my traffic and is not showing my cheap ads anymore and game publishers is filtering ads too, to filter out such cheap ads.
As result I need to raise my bid significant to get back my ad showing again.

Never do CPC campaigns, make only CPI.
Target country, where you can impact ranking with help of promotion and attract new organic installs in such way.
Advertising_campaign_stats.png 
And I improved rankings little bit, but of course, $160 is not enough to get higher in such country as US [wink]
Keyword_rankings_1month.png 


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Supercode

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Reply with quote  #5 
You need to add funds to advertising budget, you can pay or transfer your earned money to advertising.

Create ads (interstitials or video), when ads are approved, you can create campaign and select targeting - country, cpi bid, niche(arcade, brain, sports etc), date and time when to start and stop campaign.

It is quite simple.

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bestgamesstudios

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Reply with quote  #6 
thanks for the info supercode!
btw apologies to matrixreal- in my previous reply, I didn't read the question to thoroughly and thought this was regarding putting ads in your own game

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dmmcmah

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Reply with quote  #7 
Were you filtering? Most people don't understand how to run ad campaigns. CPM is much better than CPC but if you know how to filter your installs get cheaper, not more expensive. 
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