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aus207

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Reply with quote  #1 
Hi, I'm fairly new and just released an ios app a month ago on the app store. Its doing better than I expected and has just received almost 500 downloads for 2 days in a row each! (thats a lot for me). I recently saw a tactic used in a pretty successful app (it has like 7000 reviews since early august). Where the dev did not put ads on the app rather he linked to his other paid apps on his app that has many users.  

Rather than adding more aggressive ads to my app for revenue (I only have an ad banner via admobs. I dont make much like $3-4 a day). I was thinking of using this tactic. Has anyone had success, funnelling users from their other apps? paid or otherwise.



This is the app I'm talking about. As you can see on the tableview, he links to his other apps. This is on the main view of the app too. (The view the user first sees) 

tactic.jpg

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Grumpy

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Reply with quote  #2 
Hey, sounds like you're having some real success with your first app. 500 downloads a day is good going.

This is something I do. Most of my apps are of the same genre, and each app has a link to at least 1 of my other apps (normally in the options menu). Generally I try and push the user upwards, so my games that produce lower ARPU (average revenue per user) feed to my games that produce better revenue. I also try and link to my new apps on launch.

I see a high percentage of users playing several of my games, anywhere from 15-20%. I'm not sure how much of this comes from in-game linking (although I see a lot of players click on the buttons through analytics) as it could be players using my developer page, but I imagine the linking helps a lot. I think the fact that all my games are in the same genre helps too.

What I would say is... a lot of players are strictly F2P and they can enjoy your F2P game, click on the link, but as soon as they see your linked game is premium, they won't pay for it. I'd be very wary of going down the premium route - even featured premium games can make very low revenue.

I would certainly say link your games, but I don't believe it can act as replacement for monetisation methods. If you want to make money from your apps (and you may not, lots of people treat it as a hobby) then you'll need to include ads and probably IAPs. I typically include IAP, banner ads and rewarded videos, and the amount of negative reviews I get about them is very, very low. It's important to integrate it all sympathetically to give a good player experience, but IMO you need to monetise all your players if you want to scrape a living! 
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aus207

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Reply with quote  #3 
Quote:
Originally Posted by Grumpy
Hey, sounds like you're having some real success with your first app. 500 downloads a day is good going.

This is something I do. Most of my apps are of the same genre, and each app has a link to at least 1 of my other apps (normally in the options menu). Generally I try and push the user upwards, so my games that produce lower ARPU (average revenue per user) feed to my games that produce better revenue. I also try and link to my new apps on launch.

I see a high percentage of users playing several of my games, anywhere from 15-20%. I'm not sure how much of this comes from in-game linking (although I see a lot of players click on the buttons through analytics) as it could be players using my developer page, but I imagine the linking helps a lot. I think the fact that all my games are in the same genre helps too.

What I would say is... a lot of players are strictly F2P and they can enjoy your F2P game, click on the link, but as soon as they see your linked game is premium, they won't pay for it. I'd be very wary of going down the premium route - even featured premium games can make very low revenue.

I would certainly say link your games, but I don't believe it can act as replacement for monetisation methods. If you want to make money from your apps (and you may not, lots of people treat it as a hobby) then you'll need to include ads and probably IAPs. I typically include IAP, banner ads and rewarded videos, and the amount of negative reviews I get about them is very, very low. It's important to integrate it all sympathetically to give a good player experience, but IMO you need to monetise all your players if you want to scrape a living! 


Thanks for the input. 
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Crichton333

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Reply with quote  #4 
More Apps button by Chartboost, pretty much a standard in all games.
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plicatibu

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Reply with quote  #5 
If your ad provider allows you to have in-house ads ( I mean: to show your own ads instead of its ads) as admob does, I'd recommend you to use all your apps to promote your new released apps for a week or two.

After that, start showing paid ads again.

And it doesn't hurt to have a link to your other apps at some place (options screen or help screen, for instance).

Good luck.

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