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Grumpy

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Reply with quote  #1 
I've got a few apps out on iOs and I'm porting some across to android now. I've noticed that most of my apps do well on the first week, okay for the first month and then they seem to drop off to the point where I'm getting less than 10 downloads a day.

My Marketing strategy is as follows:

Pre launch
+ Few hours of keyword research per app. Apart from the quality of the app, this seems to have the most impact.

Launch day
+ Post on my website (has no big impact but I'm trying to build my site up)
+ Contact people to let them know it's out!
+ Submit the game to some websites (slidedb etc) - seems to have little success.
+ Twitter - aggressively for the first few days.

Post Launch
+ Twitter - a few times a week (less than 5 posts about a specific app a week).

I have new things I'm going to try, like translating the apps description/keywords, using more social media platforms etc. I'm also looking at integrating more social media features into my games and maybe trying different kinds of games - I think I need to go more cute, colourful and funny.

I'm also considering submitting apps to review sites on a larger scale.

On the other hand as I'm currently turning apps out quite quickly I don't want to spend ages and ages marketing an app that's only taken a short time to make.

So, after that ramble...

How are you marketing your games? How do you manage to keep sustained engagement? If your working on small games, how do you market them without investing too much time, what are your quick wins?
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javaexp

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Reply with quote  #2 
Its a big issue man. No downloads mean no money and effort spent seems like it lost.
The best thing one can do is publish so many games and expect one of them to pickup.
Once you have a game with 1000K installs, your other games will start picking up downloads because users see what other games this developer has to offer.

There is no fixed rule but yes what one can do is to make games on trending topics which are new and less saturated. How many people will download our bubble shooter or match 3 game from a collection 700-1000 similar games all optimized for the same keyword.

Even Rovio has had to layoff employees last week because their niche is too much saturated now.

As an experiment I uploaded the same game twice with same code with similar description and keywords and its surprising that one gets 200-300 daily downloads and other gets 15-20 downloads.

My advice is to publish at least 50 games and then you will master the android market. Of course it will take not less than 6 months to a year.

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Grumpy

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Reply with quote  #3 
So when you've launched a game do you do any marketing at all or do you just start making the next one?
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javaexp

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Reply with quote  #4 
very little marketing. Purchase few installs from appbrain. posted on FB. that's it
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NKY-Games

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Reply with quote  #5 
Hi guys,

Quote:
Originally Posted by javaexp
very little marketing. Purchase few installs from appbrain. posted on FB. that's it


I've been looking into appBrain myself, could you elaborate a little on its usage & effectivenes from your personal experience┬┐

I agree on your comments too.

Thanks.


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javaexp

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Reply with quote  #6 
It offers minimum $0.2 cost per install of your app/game. For tier1 countries, its more. I ran a campaign for $100 with bid as $0.2. Got installs from countries like Sudi, Iran, Iraq etc.

Google in their algorithm checks for the retention of the app/game. If you purchase installs and people uninstall it in 1-2 days, your ranking will drop for keywords.

If you have a quality game, i think the goal should be to retention of players till they complete all levels. If the game is average in quality then optimizing icon, screenshot, title and description is best you can do.

Seriously play store is getting too crowded. Everyone seems to be struggling for minimum 100 daily installs.

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NKY-Games

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Reply with quote  #7 
Thanks javaexp. Nice to know.

Quote:
Seriously play store is getting too crowded. Everyone seems to be struggling for minimum 100 daily installs. 


And less...[frown]

Cheers.

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volcank

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Reply with quote  #8 
Hi @javaexp  and everyone;

Interesting topic. I have just dicovered appbrain and went crazy with it payin 100 dollars with 0.60 bid and got around 200 installs. Do you think I would get more installs with 0.2 cost per install??

I also tried startapp for ios and for 50 dollars I only got 44 installs for ios which was I think low. but there they had Cost per Click and my bid was 0.01 so a whole different situation than appbrain.

Another question I would like to ask is if there is another efficient website like appbrain for ios since appbrain is for android only. 

Regards
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ASOtop1

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Reply with quote  #9 
Hi, except keywords research,social media and platform, there are many other ways to promote APP. Details as follow:

1. participate relevant activities
You can expand your personal connections by join relevant activities, meanwhile, you also can learn much more app promotion exprience from them.

2.Get good reviews
You can guild and incentivize users to leave positive. most audiences prefer to choose an app which with more good reviews. You also can get app reviews from review provider.

3.Ads
Including but not limited to app store ads, social media ads and forum ads. Ads are very effective, but too expensive for common developer.

4.App store opitimization
ASO is the process of ranking apps via keyword search in an app store and push the app into top charts. With this method, apps will rank higher in search results and get into top charts, which will drive more installs. Compared with ads, ASO is more economical, and users give a little bit more trust to the natural search result than Ads. If you know little about ASO, there are many app store optimization companies, you can cooperate with them.
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