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Martin

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Reply with quote  #1 
Hey guys. Just sharing an interesting post about the developer of Color Switch. It got 30 million download in 2.5 months. I'm always curious about how new small games manage to do this. Is it based on marketing / viral word-of-mouth alone or some other kind of marketing. Or bot related downloads? I would love to crack that mystery one day lol.

Here's the interview audio and a few words from bluecloudsolutions:



David is the mobile game developer behind Color Switch, one of the most popular games in the history of the app store and has ranked #1 for over 40 days total and has been downloaded over 30 Million times in 2.5 months.

orig_color-switch-76160.jpg 
David was fascinated by computers as a child, had his first Nintendo at 7, loved the TRON movie, was a high school dropout and after the Army went back to school to achieve a Bachelors Degree in performance. He’s an accomplished magician and Member of The Magic Castle in Hollywood. Prior to Color Switch he confesses he invented over 40 very bad games and has become a student of graphic design, game experience and the app business.

“I went from almost having my car repo-ed and having that on my credit for 7 years to next month paying it off in one payment…it’s amazing how you can go from such desperate times to the complete opposite if you just stick to the game plan for your dream.”

I was luck enough to chat with David and hear about his rise to success. This “overnight success” actually started a little less than 3 years ago with David seeing a buddy modifying a Bluecloud app template on his computer and working relentlessly to reach the top.

Here's the link to the original full post:
http://www.bluecloudsolutions.com/blog/how-to-make-an-app-that-gets-30-million-downloads-in-2-5-months/

Happy Developing [smile]
Martin
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bond

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Reply with quote  #2 
It would be great to know the deal with the publisher and how that has been done. Also what kind of marketing have been done to rise to the top.
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rayleigh

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Reply with quote  #3 
i think he have buy downloads 100% why  not buy downloads for 5000$ to become in the top 10 in the new free games on android or apple and see if somone downloading and than you must make a rated me and maybe a facebook share that they can share the game and when the game have many good rates from other player i think they come self and download your game.
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Hello World v.2

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Reply with quote  #4 
Its simple:

1. Bulid Box is looking for very easy polished games to push them the top (with the help of their partner Ketchapp --> Color Switch was cross promoted on all Ketchapp apps + a lot of marketing stuff like bigger youtuber got money for making Color Switch lets plays etc.).

2. They tell this lucky featured developer that he have to repeat on every interview, how easy it is with Bulid Box to make a game and get on the top 10 with it. (In the interview you can feel that he knows more how mutch they spend and done for marketing, but he doesnt really talks about it)

3. Tons of developers are impressed by this amount of downloads , they get Bulid Box Engine, paying around 1000 Dollars a year for it (just think if 1000 people do this they already got a million dollar a year !)

4. The new developers realise the truth about the app market: you cant get easy anywere near to the top and especially not by making cheap games with no marketing budget.
Meanwhile the expensive engine subscriptions keep running for atleast 12 monts, pushing huge amounts of money into Bulid Box pockets, so they can make the next "miracle" of this "little innocent game" with "no marketing, just used bulid box" and repeat this whole thing. (seems working)


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graceboy

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Reply with quote  #5 
i heard this audio he never talks about how they did marketing i think they dont wanna tell us how they did i think they have done good paid marketing then game came up to the stores . Build box is no where close to unity i think this are way to make engine poplular . in next years i dont think build box can make any popular game . But very good plan they are following 
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Martin

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Reply with quote  #6 
Exactly. Cross promotion with Ketchapp games will definitely drive a game high. And if ketchapp are shareholders of Build Box then they will push it as the next miracle game engine for sure.

Martin
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danixp

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Reply with quote  #7 
Sorry guys, you are way off base on this one.  Ketchapp never promoted this game as its not in their stable of apps.  There is no secret here.  The app was published by Fortafy.  Google Fortafy, it is a genius self promoter, rapper, internet sensation that has millions of followers all over the internet.  They push sexy memes etc.  This is a perfect example of the social media phenomenon going on in the app industry.  The same exact thing happened with the Damn Daniel game.  A ridiculously successful viner by the name of Josiah Jenkins published it.  Now, I believe he is insane or anyone is insane to publish a Damn Daniel game especially if your in the U.S. as intellectual property is clearly being violated in this case.

In the case of David R. he was smart in the sense that he said there is no f*cking way I'm going to release this or any app again without a publisher as the app store is saturated beyond belief.  He made an all or nothing conscious decision to go with a publisher.  Now I'm not sure if I believe that he shopped it, I don't believe Fortafy entered the app market before Color Switch.  He most like contacted Fortafy directly and pitched the idea of entering the app market.  David is the typical L.A. dude who is hip and could probably pitch Fortafy (the guy) very effectively.  Even in the podcast he said Fortafy (the company) gave him a dj to use for his music which Fortafy (the guy) started out as a club promoter.  My guess would be that Fortafy takes a pretty big chunk of the profit as they are doing all the heavy lifting.

Before you go thinking that you can do this yourself you should probably think again.  It is much easier to just go through the traditional app promotion channels as this would be cheaper and less time consuming.  These internet sensations are merely expanding their franchise into apps.  No big deal.  The funny part about it is the apps are really pure shit, amirite?  Bit it shows you how susceptible the market is to a viral marketing.

On another note, what the f*ck is going on with the play store search algorithm?  I mean it is so random how they catalog apps.  Exact titles only mean something when they are truly unique.  All the top game/app companies dominate all the major search terms.
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Martin

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Reply with quote  #8 
Hey Danixp. Thanks for the reply and insight in to Color Switch. It's interesting to read about this type of promotion / marketing. I've heard it happening a few times and seen some examples like with the PewDiePie game, and also the Angry Video Game Nerd Game on Steam. Both of which were quite good games i believe. This is something we will have to look in to more with our new games. I don't know if it would be a long term business model though because so many people or companies can make apps now.

Quote:
On another note, what the f*ck is going on with the play store search algorithm?  I mean it is so random how they catalog apps.  Exact titles only mean something when they are truly unique.  All the top game/app companies dominate all the major search terms.


Honestly, I have no idea. It's just insane. I only see results from the top developers and most of the time the game has nothing to do with the search I typed in, it makes no sense why google doesn't fix this. I guess because they only care about the big games and big publishers since those are the ones which are likely making them the most money.
The only time I see our games listed when I use the exact game title, is when here are less than 250 search results. And trying to find search results less than 250 based off common keywords is super tough. I wish google could fix this.

Martin
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Martin

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Reply with quote  #9 
Quote:
he was smart in the sense that he said there is no f*cking way I'm going to release this or any app again without a publisher as the app store is saturated beyond belief


Amen!
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javaexp

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Reply with quote  #10 
Lol! We keep ranting. No fixed steps for success on app stores. Wish we had like clear task to do in order to rank apps. I see a lot of apps with 100's of incentvized rating and reviews and they also don't rank well. What does Google want?

We can have decent games and still get dishartened on looking at dollors we earn.

People who have apps since 2011 etc clearly are favoured which is ridiculous. No incentive for new innovators.

Top 3 grossing games are clash of clans, clash of Kings and candy crush. What the heck, 3 games dominate and are the best for so many years. No other game company able to challenge them, not even hard core gaming companies like Gameloft, EA, Rock star which have deep pockets and also can pull out casual, midcore and hardcore games at any time due to sheer amount of resources and brand name with them. I expected to see top games list to shuffle a lot but that is not happening.

Can anybody confirm if spending $2000 to get approx 10k installs with cheap CPI in a week helps maintain rank? I think no, the rank will go down once we stop spending. Can somebody confirm or disagree with my statement above?

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Martin

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Reply with quote  #11 
@Javaexp - Lol, its always good to have a good rant [biggrin]
It's a big problem indeed. The same game titles just appear over and over again. Im sure Tiny Wings is still in the top 100 paid games. Their algorithm is messed up. It doesn't show games based on what users like but instead just what reaches the top ranks by paying for downloads. As you said the same games are there year in year out. Even if we innovate and build something really great as indie developers, the most likely thing to happen is that it will get 10 downloads a day and won't make any money.

Oculus mentioned that they won't be ranking games in their store based on downloads but instead based on what the user prefers. I really hope they have some good quality control in place too so that developers can actually put more time, effort and heart in to projects with the knowledge that they will at least get some exposure.

About the $2000 for 10K installs, I can't say for sure but i think the rank would drop fast if the spending stops. From what I understand games like Clash Of Clans maintain their top position partly because of big daily ad spending. For us I wouldn't spend $2000 on CPI for a game unless the cost for acquisition was less than the ARPU (average revenue per user).

Martin
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javaexp

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Reply with quote  #12 
Quote:
Originally Posted by Martin

The same game titles just appear over and over again. Im sure Tiny Wings is still in the top 100 paid games. Their algorithm is messed up. It doesn't show games based on what users like but instead just what reaches the top ranks by paying for downloads. As you said the same games are there year in year out. Even if we innovate and build something really great as indie developers, the most likely thing to happen is that it will get 10 downloads a day and won't make any money.
Martin


Reminds me of http://www.goodreads.com/
its a book recommendation service.
you first need to tell your interests by marking some books as want to read.
then u get new recommendations based on algorithm. no book forced on to you.

google+ never picked up otherwise +1'd apps could have given that interests based google play store.
pity apple and amazon don't even have or support a social network in app store.

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Martin

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Reply with quote  #13 
i dont know if the google+ button had any impact on downloads. Tracking is such a pain on mobile. We would do more social marketing but its so hard to track any clear impact from posts on sites like facebook and twitter etc.
traditional website tracking is so so much easier. i just plugged in google analytics in to the forum last week and its awesome. it even shows what some users typed in the search engine which lead them to the forum.

im thinking that long term the app stores will phase out anyway and all games and apps will just be browser based. i dont know if this will help with discoverability but it will hopefully give us less dependance on app store search algorithms.
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Martin

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Reply with quote  #14 
by the way, just sent this message from the mobile version of the forum. First time i tried it [smile]
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javaexp

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Reply with quote  #15 
Quote:
Originally Posted by Martin
by the way, just sent this message from the mobile version of the forum. First time i tried it [smile]


been using forum from mobile for long time now. nice way to get rid of ads on desktop version haha

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XdebugX

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Reply with quote  #16 
I've seen some forums that have apps for the mobile version. Then you can put a banner ad in it, lol!
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