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Junior Member
Posts: 22
Reply with quote  #1 
What do you guys do to get the initial traction for your games?


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Posts: 2,230
Reply with quote  #2 
This is a good question. and unfortunately i still dont have a clear answer. But a lot of developers do review exchanges of their games to get that initial traction. On google play i heard that once you get about 35 reviews then the rank starts to increase.

Some developers do a quick paid campaign through networks like chartboost or applovin. Though this can be expensive and the rank does not hold after the campaign had finished.

The other way is to do social marketing on social sites and forums but tracking the impact is tough. You wont know how many downloads actually came from that marketing effort.

So i would say review exchanges are the best because you can clearly track the number of downloads and reviews. and also see if your rank changes during that time frame. But google and apple have started to cancel a lot of reviews when they see its just review exchanges. So be careful not to do it too much.

Hope this helps [smile]
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