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Grumpy

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Reply with quote  #1 
So I've got a game on Admob that over the last 7 days showed 22,000 banner ads and earned... £0.58 doing only 3 clicks in that time and getting an eCPM of like 0.03. The traffic is mainly USA.

The iOS version of the game got only 16,000 impressions, but made £16.36 and got 60 clicks. The traffic is very similar.

The android version was doing better (like a £0.5 eCPM) up until the 21st of March when it suddenly dropped down to this 0.03 eCPM. I updated the game on the 19th, so I half wonder if I broke it as part of the update - although the eCPM was good on both the 19th and 20th. The ads seem to be showing fine, but I won't tap them because it's admob and I don't want to get banned!

Any thoughts?
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Roman

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Reply with quote  #2 
Stop using Admob. Admob is not safe to use.(maybe it is if you have a big company) If they cancel your admob account, they will probably also suspend your google developer account. Use multiple ad companies(chartboost, applovin, unity ads etc.) and ad mediation(I use Heyzap and they are awesome). Like Martin always says: Spread your risk =)
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Grumpy

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Reply with quote  #3 
I only use them for banners, I use chartboost and unity ads for my other types of ads. What would you recommend in place of admob for banners, applovin? Heyzap are only interstitials and videos, right?
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Roman

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Reply with quote  #4 
Sorry can't help you there. =) i am not using banners anymore. I did use them a year or two ago, but I got almost nothing from them. Only thing that they do is to drive users away. 
I think that applovin is not serving banners anymore. Heyzap has interstitials, videos and reward videos I think.

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Grumpy

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Reply with quote  #5 
I made ~£150 from banner ads last month (from the 2 games that have it) so don't want to lose them. When I build a game I decide whether it suits the gameplay style or not, it also monetises players who won't spend or watch videos.

I take your point about admob though, I might try and find a different provider, don't want to risk my account.
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Roman

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Reply with quote  #6 
Woow. £150 from banners is a lot. My ecpm from banners was always below 1$. I am using banners just from Amazon ads in few older games I think. =)
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Martin

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Reply with quote  #7 
Startapp.com do banner ads which work quite well. But make sure to email them to disable all gambling / dating / adult related ads because google play emailed us to say that those types of ads are not allowed on the store. 
We've gotten some stable revenue from startapp even though we now only have it in a few games.
The other banners which we use are amazon ads, but we only use them on the amazon app store. They seem to perform pretty good.
Hope this helps

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Stop using Admob. Admob is not safe to use.

Amen, lol

Martin
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javaexp

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Reply with quote  #8 
There are Facebook banner ads too aka FAN. Fill rate is not great but CPM rocks.
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Grumpy

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Reply with quote  #9 
Thanks for the suggestions, guys, I'll have a look.
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