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EpicStudios

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Reply with quote  #1 
I have just started publishing to google play and have had not that much success on one of my recent apps. I have tried my best with ASO and SEO but I just can't seem to get it too work for this app. I would understand if people downloaded and didn't like it but the app still has 0 downloads! Here's the link to the app - 

https://play.google.com/store/apps/details?id=com.epicstudios.pulserush

I also have had experience with getting "dead" apps - apps that don't ever make it over 5 downloads. Anyone care to explain why this is happening because I know it isn't just me.
Any tips would be great [smile]


icon.png 
Screenshot_2014-07-09-19-55-19.png  Screenshot_2014-07-09-19-58-52.png 

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kindergitarre

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Reply with quote  #2 
The better question would be, how do some people even get some daily downloads on google play without doing external marketing..

If you put your app up, you (I?) have zero visibility. Without downloads, you dont appear in most searches and there is no featured category for new apps besides the very hidden new section in categories and even for this you need a lot of downloads.
Without downloads its also impossible to rank for good searchwords..imo. But some people do I guess?

How? 


For me the only way to get downloads (at all) is external markeiting..
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Martin

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Reply with quote  #3 
hey Epic, thanks for posting.

google play is tough for sure, perhaps tougher than ios to get downloads because each word in the description becomes searchable for all games. its hard to find searches that don't yield a tonne of results. so SEO and good keywords are a big part of getting downloads, and on google play it can really take some time to get right. what are your target keywords for this game?

the game looks interesting to me because I like retro style games, but generally I think the wide audience prefers games with a lot of graphics and eye-candy. for example 'Candy Blast Mania' looks cool. 'Clash Of Clans' looks amazing to most people. So this is another factor. but you can still make games which pop-out even with basic graphics. a game I did a while ago (Killer Shooting Sniper X) still has quite good downloads even though it's very simple:

[61K8uXD9UOL] 

[81lsXTynTkL] 

I think it's because the icon looks interesting and the screenshots are a little extreme because of the blood. its simple but stands out.

With any of the app stores I think a lot of downloads come down to ASO (app store optimisation), keywords, interesting icon, interesting screenshots, and also what people are searching for at the time. we 4000 downloads in one day because we did a quick flappy bird clone.

I hope this helps [smile]
Happy Developing 
Martin







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Martin

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Reply with quote  #4 
hey Kinder. yeah external marketing works, but I find that the moment you stop posting of forums / facebook / twitter etc, then the downloads stop because your post is no longer new. with good SEO / keywords the effect last a lot longer.

by the way Epic, please post some screenshots of your game in the original post. it'll help people to get a quick impression of the game and give you some ideas [smile]

thanks
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NickPeelman

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Reply with quote  #5 
"Shoot for the crotch" *maximum pain* haha you made my day.
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kindergitarre

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Reply with quote  #6 
Yes, but without at least some downloads, you dont even appear in most searches. 
I tried lots of different words and the only words I could rank for were words that next to nobody was searching for. 

Publishing on ios you at least stand a chance because if you have good icon etc. people will download your game initially. On Google Play there is a pretty good chance that nobody has ever even seen your icon.

Do you really get your 100 downloads a day on a complete new game by having the right search words?
Having a quick flappy bird clone might be obvious a lucky exception. Do I have to aim for that to get downloads on google play (like 100 a day without marketing) ? Finding new games that will be searched and ranking for those before anybody else does?

The problem with google is that a lot of apps appear on searches that only have similar search words and search ranks appear to me to be ranked by total downloads mostly so no way to rank high with a new app.. 


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EpicStudios

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Reply with quote  #7 
Thanks a lot for the help. Just wondering what forms of external marketing do uses and what seems to work? (fiverr, admob, chartboost)
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FD_Games

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Reply with quote  #8 
Have you translated your description for all countries on google play, if you only have an english translation you're going to severely limit your audience. A great way to try and copy what others are doing to succeed is look in the new category of games, and then find a game on the list where you think to yourself " how the hell is this P.O.S. doing so well when my awesome game isn't". when you find that crappy gem, google it's name, then google your apps name and compare... you'll likely notice that they have posted their game and described it on a tonne of forums across the internet, blogged about it's production had it reviewed on a site, etc. interestingly i think there is a correlation to a general google search of the internet for your games name, and how far up the ladder it climbs, you need to build up hype weeks or months ahead of time for it, blog on your site about it and try and get as much google search results about your game turn up about it, before your game is even released. Hopefully this helps you out a bit or someone else here. [smile]
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mzr

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Reply with quote  #9 
I wouldn't say that using google translation is that great of an idea. The translated text is pretty much unreadable. At least when it comes to my native language (polish), it is very complex though. It should work better for languages like spanish or portugese, which are rather simple. Also - google probably put more work in translation algorithms for these since the user base is so much bigger. So, unless you want users to download your app, because of how funny your description is - I'd suggest not translating it to polish.
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Martin

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Reply with quote  #10 
Quote:
Originally Posted by NickPeelman
"Shoot for the crotch" *maximum pain* haha you made my day.


Lol [smile]
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Martin

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Reply with quote  #11 
Quote:
Originally Posted by kindergitarre
Yes, but without at least some downloads, you dont even appear in most searches. 
I tried lots of different words and the only words I could rank for were words that next to nobody was searching for. 

Publishing on ios you at least stand a chance because if you have good icon etc. people will download your game initially. On Google Play there is a pretty good chance that nobody has ever even seen your icon.

Do you really get your 100 downloads a day on a complete new game by having the right search words?
Having a quick flappy bird clone might be obvious a lucky exception. Do I have to aim for that to get downloads on google play (like 100 a day without marketing) ? Finding new games that will be searched and ranking for those before anybody else does?

The problem with google is that a lot of apps appear on searches that only have similar search words and search ranks appear to me to be ranked by total downloads mostly so no way to rank high with a new app.. 




Hey Kinder. hope you're doing well there.
Yeah its hard on google to actually find words / phrases that are not already full. And it's also true that the ones which are not competitive are hardly searched for. I honestly wish google would just do a keyword box like itunes. This way we would all be on the same playing field because I've seen so many game descriptions in google which are huge, but I'm affraid to add such a big description to our games because our account could get cancelled. Such a pain in the ass :S

It is possible to get 100 a day yeah, we've done it before on some games. but that was over a year ago.

Finding games which people will search for is a tactic but the problem is copyright. We've had some of our games cancelled by google before because of this. but you can do it in a way which isn't infringing on anyone. for example, 'boom beach' by king.com is released on ios but not on google play. so you could make a game about beach ball, and just include the word beach in the title, and boom in the description so that you appear in the search. its not infringing any copyright.

but i would really love google play to just have a keyword section, rather than adding keywords in to the description. it just produces way too many results for even non-popular searches.
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Martin

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Reply with quote  #12 
Quote:
Originally Posted by FD_Games
Have you translated your description for all countries on google play, if you only have an english translation you're going to severely limit your audience. A great way to try and copy what others are doing to succeed is look in the new category of games, and then find a game on the list where you think to yourself " how the hell is this P.O.S. doing so well when my awesome game isn't". when you find that crappy gem, google it's name, then google your apps name and compare... you'll likely notice that they have posted their game and described it on a tonne of forums across the internet, blogged about it's production had it reviewed on a site, etc. interestingly i think there is a correlation to a general google search of the internet for your games name, and how far up the ladder it climbs, you need to build up hype weeks or months ahead of time for it, blog on your site about it and try and get as much google search results about your game turn up about it, before your game is even released. Hopefully this helps you out a bit or someone else here. [smile]


Hey FD_games, thanks for the post.

Did you find that adding translations to your description increased the downloads a lot? Do you know if some languages are definitely better to have as translations than others? For example, I've read that adding a description in Spanish and Russian is a good idea.
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Martin

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Reply with quote  #13 
Quote:
Originally Posted by mzr
I wouldn't say that using google translation is that great of an idea. The translated text is pretty much unreadable. At least when it comes to my native language (polish), it is very complex though. It should work better for languages like spanish or portugese, which are rather simple. Also - google probably put more work in translation algorithms for these since the user base is so much bigger. So, unless you want users to download your app, because of how funny your description is - I'd suggest not translating it to polish.


Hey MZR, thanks for the tip. 
I was just asking about translating in to Spanish and Russian to FD_Games on the thread. We might just try those and track the downloads. In google we can see the individual country stats so it'll be good to test out.

Martin
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FD_Games

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Reply with quote  #14 
I have definitely benefited from Russian and German translations the most. Unfortunately payouts from Clicks on admob seems to be pretty terrible from Russia, that's something I don't think I've heard you talk about I'd like to see a video or post on. It seems that U.S clicks and Japanese clicks pay out way better than most other countries. So getting 500 Russian view in an app to me is the equivalent to getting about 50 US views. But as a new app starting out it's a great way to boost DL's, and as your DL's increase it helps you get recognized in other markets just based on the number of downloads/reviews/+1's.

Side note: what happened to the chat window in the bottom right? Why do you have private messages disabled?
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Martin

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Reply with quote  #15 
hey FD_games, thanks for the answers. I'll test out German and Russian on our games and see how it goes. I'll post in the blog section if there's some increase.

yeah I've seen better ecpm for US and Japan clicks.

Thanks for letting me know. I've not tried the chat window yet, lol. I'm still figuring out the settings for this forum, that's how newby I am at it [biggrin]

By the way, please let me know if there's some sections you'd like me to include in the forum. It'll be great to get some feedback from people.

All the best
Martin
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NAMM

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Reply with quote  #16 

Hey!

It seems that your download situation has improved since you made this post.

What aproach did you follow in order to increase your downloads?

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EpicStudios

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Reply with quote  #17 
Quote:
Originally Posted by NAMM

Hey!

It seems that your download situation has improved since you made this post.

What aproach did you follow in order to increase your downloads?



Hey, 

Yeah my downloads are a lot better since I had made this post. I am getting around 15/day now. Basically what I did was I changed the name a bit and looked up what keywords I rank for on appannie and targeted them in my app description.

Here are my recent downloads:

Untitled.png 

Also just out of curiosity, how did you know my downloads went up. Is there a site where you can see other apps stats. Would love to know so that I can use it [smile]. Hope it helps.


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NAMM

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Reply with quote  #18 
I just checked your total downloads on Google Play and figured the dl's got a boost. I am really just starting so any information regarding App Exposure would be greatly appreciated
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