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rayleigh

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Reply with quote  #1 
hi
I saw now Smashy Road: Wanted wtf its like someone hack the google play store because last week it has not so much downloads and now they have more than 1mio downloads wtf and this less than 2months ??!!
My question how they making this ?? 
Do they hack the google ?? Or use bots downloads ??
Or they have really big money to buy downlaods ???
Because now the price for 1mio downloads is 100k-200k $
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Martin

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Reply with quote  #2 
It's a good question. I'm sure some publishers do use bot installs, im almost certain of this. Especially the games which reach the top ranks and are not even "high quality" games. For a game like Crossy Road its a quality casual game i think but i dont think their ARPU is high. They had to buy installs to reach the top, and then it got more organic downloads. On google they published with Yodo1 which is a large Chinese publisher who probably has a huge marketing budget. For other small games im not sure how they do it. As we said, it could be bots.

Martin
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Jake

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Reply with quote  #3 
Is it possible to have so extensive rights for person's phone that one could push downloads for them? It would just be a matter of getting them to download the first one and after that push new games for them. PC world is full of free software that actively promotes bundles and new offerings. Joint ventures could also be behind this. It would be more profitable to cut ad network and make a direct deal with someone whos application has lots of downloads. 
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rayleigh

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Reply with quote  #4 
Quote:
Originally Posted by Martin
It's a good question. I'm sure some publishers do use bot installs, im almost certain of this. Especially the games which reach the top ranks and are not even "high quality" games. For a game like Crossy Road its a quality casual game i think but i dont think their ARPU is high. They had to buy installs to reach the top, and then it got more organic downloads. On google they published with Yodo1 which is a large Chinese publisher who probably has a huge marketing budget. For other small games im not sure how they do it. As we said, it could be bots.

Martin


hi martin i think also they buy downloads or have bots.
Question downloads bots ??
They need many google acc for download apps because no google no downloads.
He martin can you say me how many downloads i need to come in the top 500 in android store or apple store ??
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Crichton333

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Some publishers have $2000 per day budget just for buying Facebook ads to drive traffic to their game, if you make it so you get more money from the game than it cost you to pay for the install then you are in the green. That's how any business works with selling a product. 
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Martin

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@Jake - I believe it's possible to get push installations yeah. I've seen this sometimes on other app stores in China. For example you download 1 game but that game will also install some other apps / games automatically. This doesn't happen on google play / amazon though because these types of apps get banned.

@Rayleigh - For google downloads the bots would need to create a google account thats true, however that process also be automated I believe.
I'm not sure how many to reach the top ranks in google / itunes. I did hear some numbers a few years ago but I've not checked recently. About 4 years ago they said 80,000 downloads per day to reach the top 10, but it could be higher now. I think you'll be able to find this data online as research / ad companies often post this type of info. If you do find out please post it here, im also interested to know.

@Crichton333 - True. But I think most games never make such a high ARPU that they are able to cover the cost of the install. From what I understand most large developers pay a big price for installs just to push the game up the ranks in the app stores, and once they reach a high spot they become more visible and therefore start to get a lot more organic downloads. To have this big marketing push with high volume downloads they would need to pay $3+ for one install on iOS app store in the US for example. But rarely do mobile games make such a high ARPU.
The other thing we found from doing paid installs is that the ARPU goes down when you start the marketing campaign. I think this is because there are more users who are just curious about your game and non dedicated players. We tried this with our Pocket Poker game on amazon. Installs increased but the ARPU went down a bit. So companies need to keep their eye on this number and also track the 'quality' of the paid marketing by doing post-install analytics, ie. did the user make a purchase in the game after downloading it.

Martin
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