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bestgamesstudios

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Listening to it now on audiobook - initially I thought I would find it boring, but it's amazing how the techniques used today are pretty much what was invented ~150 years ago, and gives a very nice "big picture" view- I really liked it when the book compared "people's attention" to a resource such as wheat, and how it can be quantified- exactly what we are doing with ecpm/impressions/etc
- the book is available as an audiobook, but some bad people also uploaded it to torrents so don't download that

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