Looking at iTunes Connect Analytics, I wonder if my App Store Search Impressions to App Units ratio is relatively low or not. A low ratio could indicate either irrelevant keyword targeting and/or bad creatives.
Please note the distinction between App Store Browse and App Store Search impressions. Browsing users are a less targeted audience than users searching for specific keywords.
For me, there is a tenfold difference between Browse and Search ratios.
24 Okt - 31 Dec: 8431 App Store Search impressions, resulted in 55 App Units. Ratio: 0,6%.
What kind of ratio's do you guys have? There are 3 options you need to have selected in iTunes Connect. See the attached screenshot for info.