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Junior Member
Posts: 3
Reply with quote  #1 

Hello guys,

Looking at iTunes Connect Analytics, I wonder if my App Store Search Impressions to App Units ratio is relatively low or not. A low ratio could indicate either irrelevant keyword targeting and/or bad creatives.

Please note the distinction between App Store Browse and App Store Search impressions. Browsing users are a less targeted audience than users searching for specific keywords.

For me, there is a tenfold difference between Browse and Search ratios.

My data:

24 Okt - 31 Dec: 8431 App Store Search impressions, resulted in 55 App Units. Ratio: 0,6%.

What kind of ratio's do you guys have? There are 3 options you need to have selected in iTunes Connect. See the attached screenshot for info.

Attached Images
png Screen Shot 2018-01-07 at 19.00.43.png (44.69 KB, 6 views)

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